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Curb Appeal: A Powerful Marketing Tool in Real Estate

house curb

In real estate, first impressions last. The first glimpse of a property can have a great impact on homebuyers’ desire to purchase. You can up your residential space’s marketability by solely enhancing its curb appeal.

Curb appeal pertains to the overall aesthetic of a property. It is the level of attractiveness of a house from the perspective of a potential buyer. It includes the lawn’s look, the roof condition, the driveway layout, and the facade style. Curb appeal plays a crucial role in the decision-making process of potential buyers. According to reports, 66% of homebuyers consider it as a deciding factor when purchasing real estate.

If you want to increase the salability of your property, you should prioritize building up your curb appeal. Here are several methods you can employ to enrich the exterior of your real estate:

Landscape Reconditioning

One of the first things that homebuyers put under the microscope is the front yard of the property. Is the lawn well-maintained? Are the hedges adequately trimmed? Are the plants taken care of or leaves scattered in the driveway? If you want to make a good impression, you have to spruce up your front yard. Reports suggest that administering regular lawn maintenance works will guarantee you a 100% return of investment.

From your shrubs to your lawn, you have to make an effort to keep them in tip-top condition. But if you can’t do it alone, you can always ask for professional assistance. There are landscape maintenance providers that will help you keep your front yard attractive in the eyes of potential buyers. They offer a wide range of services such as residential and commercial mowing services, pruning, tree removal, and pest control. They will do all the dirty work for you and help increase the value of your property in no time.

Inviting Illumination

If you want to enrich the appearance of your property, you have to invest in good lighting. You might be content with the current number of lighting fixtures outside your property, but you need to add a little more illumination to make it stand out. Install additional light sources on your front porch to correctly highlight the features of your house. You can also integrate light fixtures on your walkway, driveway, and even sidewalks to enhance the entire expanse of your outdoor space. Aside from boosting your property’s aesthetic, lighting offers a sense of safety and security to the future homeowners.

Rooftop Repairs


The roof is often the most overlooked part of the property, but it is just as important as other features of the house. When people buy real estate, they inspect every little detail of their future home, so you have to make an effort to make necessary improvements, especially when it comes to your roof. If you notice that it’s already dingy, don’t think twice to have it fixed. Patching up your roof can only cost you $300 to $1,200. Take in mind that the cost of roof repair is nothing compared to the amount of money you will receive once you make a sale.

Entryway Enhancements

One way to boost the curb appeal of your property is to refurbish your front door. If it’s already close to dilapidated, you might want to replace it with a high-quality wood door. You don’t want to turn off your potential buyer right at the threshold of your property, right? But if it’s still in good condition, give it a splash of color to make it pop. Aside from your door frame, don’t forget to clean up your knob or replace it with a new one before even inviting potential buyers to come to take a look at your place. To effectively market your real estate, you have to package your property well. Make small tweaks so that future homeowners don’t have to worry about performing major renovations when they move in.

Mail Drop Mending

The mailbox is one of the first things a homebuyer sees upon entering the premises, so as much as possible, make it eye-catching. Don’t forget to clean it up and remove unwanted cobwebs and dirt around it. You can then cover your mailbox with a new coat of paint to give it a more crisp look. Despite being detached from the house, make sure your mailbox still complements the aesthetic of the property. If you want to replace it completely, you’ll need to cough up $50 to $200, but it will surely be worth every penny. To further boost your curb appeal, you can add lush plants around the area to make it easier on the eyes.

Outdoor Accessories

If you want to impress homebuyers, accessorize your outdoor space with furniture pieces. Choose elements that could create a restful, soothing and elegant atmosphere to your real estate property. You can set up outdoor seating such as a wrought iron bench or wooden furniture set on your front yard to add charm to your environment. To make it more inviting, you can place these pieces beside a bed of blooms. You can also install a hammock or a swing set to impress potential buyers, especially their little ones. You might need to spend extra for these decorative pieces, but they will add more value to your property.

If you want to build up the marketability of your property, you have to step up your curb appeal. By improving your residential space and transforming it into a livable home, you will surely knock the socks off anyone.

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